How the Seattle Times is empowering reporters to drive subscriber growth - Digiday
A successful "mini-publisher" program is helping reporters test product and coverage tweaks designed to help drive consumption and subscriber growth.
The Seattle Times changed course to focus on stories that drive subscriptions - not clicks. Now we're at 41,000 digital subscriptions, up 21% in a year. And no layoffs. Love working in a community that values independent journalism enough to pay for it