Silicon Valley Has Invented Shoes
Start-ups like Allbirds and Rothy’s are beating fashion at its own game.
I went to San Francisco, had an existential crisis in an Allbirds store, and wrote about why no one knows what they’re supposed to wear to the office anymore.
"Allbirds seemed like a way for men to intellectualize their way out of personal taste in favor of start-up culture’s efficient sameness."
As office culture has become more casual, Americans have been at a loss as to what shoes to wear to work. There’s a reason Silicon Valley—and not fashion—found the solution, writes
to the Club for People Who Have Begrudgingly Accepted Allbirds Are Good
Some rejected alternate heds for this story: I Regret To Report Allbirds Are Actually Good I Regret To Report Buying Products Is A Bad Way To Build An Identity I Regret To Report Fashion Is Just As Full Of It As Silicon Valley
"Allbirds seemed like a way for men to intellectualize their way out of personal taste in favor of start-up culture’s efficient sameness." --