Why Americans Just Can’t Quit Their Microwaves
The quest for a quick dinner fix is eternal.
Just five years ago, it looked like Millennials might kill frozen dinners. Now American consumers are again embracing the futuristic promises of food technology, even if they rarely pan out, writes
Perhaps my hottest microwave take is that everything most Americans believe about them is marketing—they're not actually much faster at reheating leftovers and they do a far worse job of it, for example.