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Biased benevolence: The morality of effective altruism
Results: - challenge the notion that more helping will always be viewed as more moral - reveal that attempts to decrease biases in helping can have numerous - hitherto unknown - positive consequences
Ineffective altruism: "Doing the “most good” can actually come to be viewed as less moral when it incurs the opportunity cost of helping someone socially closer in much less severe need."
Biased Benevolence: The Morality of Effective Altruism