Gillette's controversial marketing campaign targeted at the #MeToo movement cost the company $8 billion. Still, its CEO says he does not regret a thing. It's "a price worth paying" he said.
Gillette's controversial marketing campaign targeted at the #MeToo movement cost the company $8 billion. Still, its CEO says he does not regret a thing. It's "a price worth paying" he said.
That 'toxic masculinity' ad obviously did Gillette a power of good.
Gillette's controversial marketing campaign targeted at the #MeToo movement cost the company $8 billion. Still, its CEO says he does not regret a thing. It's "a price worth paying" he said.
The #outrage at cost them $250 million in value | used outrage in Kaepernick campaign, gained 7% value | #metoo ad cost them 8 billion | The age of #digitaloutrage is not going away
Gillette CEO lost $8 billion to be woke?! Progs love to say that profit is the only thing corporations care about. That’s wrong. They love virtue-signaling to management’s social class. That’s why Hollywood makes so many leftie message movies that bomb.
Interesting insight here into Gillette's strategy behind the ad. The CEO is very open that this was a calculated attempt to reach millennials they've been losing and shed their "dad" reputation. (Although article misrepresents the loss.) h/t
Wow. No regrets after such a spectacular failure. Imagine the outrage if a scientist screwed up like this. Hope the shareholders have their say...