Gillette's controversial marketing campaign targeted at the #MeToo movement cost the company $8 billion. Still, its CEO says he does not regret a thing. It's "a price worth paying" he said.
Gillette's controversial marketing campaign targeted at the #MeToo movement cost the company $8 billion. Still, its CEO says he does not regret a thing. It's "a price worth paying" he said.
That 'toxic masculinity' ad obviously did Gillette a power of good.
Gillette's controversial marketing campaign targeted at the #MeToo movement cost the company $8 billion. Still, its CEO says he does not regret a thing. It's "a price worth paying" he said.
The #outrage at cost them $250 million in value | used outrage in Kaepernick campaign, gained 7% value | #metoo ad cost them 8 billion | The age of #digitaloutrage is not going away
Gillette CEO lost $8 billion to be woke?! Progs love to say that profit is the only thing corporations care about. Thatโ€™s wrong. They love virtue-signaling to managementโ€™s social class. Thatโ€™s why Hollywood makes so many leftie message movies that bomb.
Interesting insight here into Gillette's strategy behind the ad. The CEO is very open that this was a calculated attempt to reach millennials they've been losing and shed their "dad" reputation. (Although article misrepresents the loss.) h/t
Wow. No regrets after such a spectacular failure. Imagine the outrage if a scientist screwed up like this. Hope the shareholders have their say...