NEW: Razor brand Gillette says it is “shifting the spotlight from social issues to local heroes” after an ad attacking “toxic masculinity” caused a massive consumer backlash costing the company $8 BILLION.
Hey guys! Come back! You know that whole thing where we called you sexist pigs and your sons rapists in training? We were KIDDING! Now buy our razors again. Please.
Gillette backflips on ‘toxic masculinity’ with new firefighter ad
Gillette backflips on ‘toxic masculinity’ with new firefighter ad
Gillette is 'shifting the spotlight from social issues' after 'toxic masculinity' backlash
Whatever happened to companies advertising the high quality of their products? After backlash from "toxic masculinity" ad Gillette airs "men at their best" (fighting fires). Some men are toxic, some are heroes, most are in between. Maybe avoid politics?
Gillette says it is “shifting the spotlight from social issues” after an ad about “toxic masculinity” caused a customer backlash.
All of this could have been avoided for a mere $7.8bn.
woke: Gillette broke: Gillette
Good. Gillette backflips on ‘toxic masculinity’ with new firefighter ad