I spent several months of my life and over $1,000 on Goop products to find out what the rapidly expanding consumer wellness market is really selling to women. This is my story.
"The company’s products embrace one of America’s oldest health myths: that physical beauty is proof not only of a person’s health but of her essential righteousness. If the outside is perfect, the inside must be too" I've read 's Goop story 3x
This brutal and glorious take down of Goop: "Some companies sell weight-loss products; others, the clothes you get to wear after you conscientiously starve yourself. Few companies sell both."
Much has been written about Goop’s founder and the pseudoscience on its website, but most media accounts of it are missing something big: Goop is a luxury fashion company using health anxiety to attract aspirational customers like Chanel uses lipgloss.
Amanda wrote about Goop and it’s somehow even better than you know it’s going to be
if i may insert myself into Goop News Day
The Goop gift guide is out and I would just like to remind everyone that the Balls in the Air vitamins (arguably similar to Why Am I So Effing Tired) made smell.
The first thing I read this morning was 's wild ride into the world of Goop.
You're gonna want to read on how she gooped herself
Yes, yes, yes - it’s not the stuff, it’s the shopping for it that’s at the heart of “wellness.” We shop to express or contain so many emotions and this one - to be thin and beautiful and ageless and revived by amulets and glowing Stones - is powerful.
some women get seduced by #goop (see below). You get seduced by long pepper. At any rate, there must be some good long pepper recipes online....
We gave a bunch of money to buy Goop products that promised to make her life better. Here is the highly amusing and revelatory result of our experiment
Gooped: I spent $1,279 of ’s money on creams, crystals, and a vibrator from ’s "Balls in the Air" store. Then things got weird, by via
Wellness companies like ’s make millions by stoking health anxieties with pseudoscience. spent a month and more than $1,000 to find out what they’re really selling to women.
Wellness companies like Gwyneth Paltrow’s Goop make millions by stoking health anxieties with pseudoscience. spent a month and more than $1,000 to find out what they’re really selling to women.
This article from is hilarious! "I Gooped Myself: I spent $1,279 of The Atlantic’s money on creams, crystals, and a vibrator from Gwyneth Paltrow’s wellness empire. Things got weird."