A new preprint on #curiosity led by our great postdoc ! We showed that people are so curious about counterfactual information that they even incur a cost to seek it, even if it leads to regret and poorer performance (counterfactual curiosity).
Counterfactual curiosity: People are willing to incur costs to learn what would have happened if they had acted differently, even if it ensures regret.
What could have been: People are willing to incur costs to find out what would have happened if they had acted differently.
Counterfactual curiosity, the desire for information about what might have been, has a strong motivational lure—people are prepared to incur a cost to find out what could’ve happened, even if it leads to regret, study by et al finds:
The Lure of Counterfactual Curiosity: People Incur a Cost to Experience Regret new preprint from and colleagues