GQ is rejecting men as a readership. "One way we've addressed it is by making a magazine that isn't really trying to be exclusively for or about men at all."
GQ editor-in-chief on how masculinity is changing—and change is good
GQ EIC poses question: “How do you make a so-called men’s’ magazine” in the “shut up and listen moment?” The Answer: “by making a magazine that isn’t really trying to be exclusively for or about men at all.”
A "so-called men's magazine," for all you so-called men
“When I found out that I would be the editor in chief of GQ, most people said stuff like “Amazing!” and “Congrats!” But one particularly perceptive friend reacted in a way that I'll never forget. “Yikes,” she said.”
Of course, it would be just after finishing writing my lecture on men's and women's magazines that I would see the new GQ on new masculinities: Nice reminder that a sociology lecture never quite done...