Women Get an Unwanted Surprise by Mail: You’re Pregnant! (They’re Not.)
A company’s attempt to recruit pregnant customers reached many who were not.
If you buy a list of "pregnant ladies" from a data broker, there will probably be a lot of people who are not actually expecting on it so maybe don't send them (or their parents) congratulatory packages disguised as personal notes
what's worse: this marketing tactic, or the fact that this company sells something called an Udder Cover