So it turns out online advertising doesn't really work. What a waste of money, privacy, and human dignity
An interesting argument that online advertising is less effective than people think, and that spending on online ads will eventually fall
It's the twenty tens. Tech giants target us using giant datasets and sophisticated algorithms. Facebook owns your vote. Google is hacking your brain. Right? and proved that this story is wrong as it is popular 1/
This is an absolutely fascinating, eye-opening piece by about the nonsense of 'surveillance capitalism'. Research shows: online advertising is *ineffective*. And no, Cambridge Analytica did not 'hack' our brains.
Consistent with FB’s own data that absence a predisposition to the product, their digital ads have no measurable impact. There is a massive change coming - we’ve been waiting.
"In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. " This looks like it's gonna be a great read.
"When these experiments showed that ads were utterly pointless, advertisers were not bothered in the slightest. They charged gaily ahead, buying ad after ad."
Very interesting article on what we know about the effectiveness of online advertising. The answer is that we don't know much, except that it's probably not nearly as effective as people assume.
The audience marketers try to convince is presumably corporate customers and other marketers, not the customers seeing ads. Same thing for state propaganda? Makes me wonder how good marketing or propaganda would be if the incentives were actually aligned.
What a frustrating article — mixing some interesting studies and just-so anecdotes with insanely overstated claims ("new dot com bubble," "is any of it real?")
Excellent piece on the challenges of digital advertising
Goddamn this is a *really* good article. The new dot com bubble is here: it’s called online advertising via
When Mel Karmazin went to talk with the Google guys in 2013. "I’m selling $25bn of advertising a year. Why would I want anyone to know what works and what doesn’t?"
"People buying things because they saw an ad is even rarer than cystic fibrosis"
Similar failures in the advertising realm.
This is one of the most important articles you'll read on the massive house of cards that is online advertising. It's never been more important to be transparent and honest to yourself about your ad spend. Oh, and subscribe to . They're ace.
Major advertisers are withdrawing from #Facebook after the platform refused to take concrete steps to block #HateSpeech. But will this have an effect on these advertisers' bottom line? Probably not, according to and
Well friends - it's been cool - time to pick up every marketing book written before 2010 to learn what to do now. Start by listening to -- READ THIS ->
The new dot com bubble is here: it’s called online advertising via
This report strengthens my strong hunch/inference that “digital” ad spend doesn’t really work because digital disenchants advertising *as such*
This is an incredible article about the state (and efficacy) of online advertising. “It’s very hard to change behaviour by showing people pictures and movies that they don’t want to look at.”
Or ... how "Marketers are often most successful at marketing their own marketing." via
"There is a fear that saying ‘I don’t know’ amounts to an admission of incompetence. But ignorance is not incompetence, curiosity is not incompetence." This piece by & on online ads is a must-read: via
The US is ramping up probes into 's online advertising monopoly, but research shows that targeted digital ads don't even work as promised – in fact, the value of online advertising is so small that it's almost impossible to measure.
Best marketing read 2020
Utterly plausible acct of why no ones knows if behavioral ads work but prob any effect is small. Companies might want to know, but their marketing depts dont. And finding causation w data is hard.
'One thing was gradually becoming clear: these guys are fucking with the magic. And nobody knows it.' delves into the world of clicks, banners and keywords to find find out what we really know about the effectiveness of digital advertising.
This piece from and is such a lucid and accessible take down of the digital ad industry >> The new dot com bubble is here: it’s called online advertising via
Pizzeria hires three teens to hand out coupons. Customers keep showing up with only one kid's flyers. Marketing genius? Naah, he just handed them out in the Pizzeria's waiting area. And that's pretty much how online ads work...
None of the benchmarks used to measure the effectiveness of online advertising distinguish between the selection effect (purchases that are happening anyway) and the advertising effect (purchases that would not have happened without ads).
This is the most interesting article you will read on online #advertising this week: storytelling, data, advertising knowledge and a bit of sarcasm. Take your time to read it: is a 26-minute read but it is worth all of them. via
'One thing was gradually becoming clear: these guys are fucking with the magic. And nobody knows it.' delve into the world of clicks, banners and keywords to find find out what we really know about the effectiveness of digital advertising.
Best thing I've read so far this month: "The New Dot-com Bubble Is Here: It’s Called Online Advertising" #advertising #digitalmedia #Google #Facebook #onlineadvertising #ads #SiliconValley $GOOG $FB
A 2018 piece which is a must read for every marketer even in 2020. A new dot com bubble is here: it’s called online advertising via
The new dot com bubble is here: it’s called online advertising
One of the best articles on online advertising, definitely a must read via
#MustRead "Realistically, advertising does something, but only a small something – and at any rate it does far less than most advertisers believe." Great piece on the real value of online advertising!
Digital ads were supposed to give marketers data to prove the campaigns actually work - but they don't really do that and the buyers don't really care. This analysis by and the discussion w/it is insightful and maddening.
Two thoughts about this article: 1) I'd have thought that businesses have a stronger financial incentive to research what works or not; 2) If they did, though, much of Google/Facebook's income would vanish.
There are some serious questions about the effectiveness of all this advertising.
VERY interesting article!! A must read for anyone involved in marketing and advertising. The new dot com bubble is here: it’s called online advertising via
In 2018 $273bn was spent on digital ads globally. But what do we really know about the effectiveness of digital advertising?
This article by in The Correspondent, on how online advertising performance can't be measured, is brilliant: "Johnson sighs: "It’s very hard to change behaviour by showing people pictures and movies that they don’t want to look at."
One of the most captivating stories I've come across in recent months. According to experts, online advertising is not precise at all but is rather comparable to fireworks: They look pretty, but hit almost nothing. "The new dotcom bubble..."
Are tech companies hacking your brain and destroying free will? The reality is that they can't even convince you to buy widgets. The new dot com bubble is here: it’s called online advertising via
This supports my own (very) personal theory that online advertising is crap and relies on magical thinking rather than hard numbers
"Advertisers make the same error. They’re targeting personalised ads at an audience that is already likely to buy their product. You put a dress in an online shopping basket, then it’s stalking you across the internet."
The whole business model of the internet depends on the premise of targeted ads. But when correspondents and dug into the data they found that the effect of online advertising is so small it's nearly impossible to measure.
“Half the money I spend on advertising is wasted; the trouble is I don't know which half”. ~ John Wanamaker, a century ago Still as great a quote as ever...
'Even when [advertisers] knew, or could have known, that their ad campaigns were not very profitable, it had no impact on how they behaved.' on how, in the world of online advertising the numbers don't add up (and nobody cares).
Could online advertising be the new dot com bubble? Doesn't differentiate between the selection effect and the advertising effect... via
"Marketers are often most successful at marketing their own marketing." Same for sales, PR, and bizdev
On the limits of advertising 1 Great takedown of online advertising (my favorite paper on this: )
... Trump "got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period". That's sort of a curious source, no? Where I'm coming from is this article
The is launching an inquiry into online advertising due, in part, to a lack of transparency around where ad money is actually spent. No surprise because – as this article shows – advertisers have no idea how effective advertising actually is
Journalists and thought tech giants like Facebook and Google were all-knowing entities. Then they delved into the world of online advertising and found a market of a quarter of a trillion dollars governed by irrationality.
"It is in the best interest of a firm like eBay to know whether its campaigns are profitable, but not so for eBay’s marketing department. Its own interest is in securing the largest possible budget."
"People buying things because they saw an ad is even rarer than cystic fibrosis"
For 95% of all ads, the loss to the advertiser would fall in the range of negative $1.24 and negative $0.03. In advertising research, the confidence interval tends to be huge. So much so for ads messing with us! #mssp630 ⁦
Here's with a skeptical take: online advertising is mostly not effective, but advertisers seem not to want to know it
When economists at Facebook looked into impact of the selection effect in online ads, they found that it was almost 10 x stronger than the advertising effect! (You can read about these experiments more thoroughly in the article) 7/
Chart of when ebay stopped paid search advertising: # of clicks from unpaid links drastically increased (at same time clicks from paid links dropped) research paper: h/t:
On advertising, and its inefficiencies
good review of folk beliefs re ad spend. “The new dot com bubble is here: it's called online advertising”
Because if + got to the bottom of anything in this investigation, it's that marketeers are truly successful at marketing one thing: their own marketing. Read the full piece along with indepth data breakdowns here. End/
The new dot com bubble is here: it’s called online advertising via
Psst online ads might be just as opaque as regular ads
phenomenal deep dive into what's going on with online advertising