Facebook ads targeted Fox News fans for shady silver coin scheme
A Quartz investigation found that dozens of older conservatives drained their retirement savings into a silver coin scheme supercharged by fear-mongering Facebook ads.
Jeremy B. Merrill
“Is Your Retirement Protected from the Deep State?” That’s what ads on Facebook asked, microtargeted just to politically-conservative seniors. The ads led to a company called
, which has been accused of fraud by several states.
NEW: Over the past several months
and I have been looking into the business practices and company culture of an operation that sells overpriced gold and silver coins to conservative seniors. It's been a wild ride, and here’s what we found
Another metalcurrency scam!
Christopher Mims 🎆
A precious-metals scheme used fear and Facebook to trick older conservatives out of their savings