New study finds Moral Foundations Theory useful in crafting persuasive messages about the environment for a politically diverse audience:
Messaging for environmental action: "combining conservative framing and conservative message sources in environmental messaging is likely to be more persuasive than relying on traditional liberal messaging or liberal sources"
"combining conservative framing ...and conservative message sources in environmental messaging is likely to be more persuasive than relying on traditional liberal messaging or liberal sources"—suggested by two studies of message framing and sourcing.