Here is our new preprint on effective moral messaging during a pandemic! Amazing work by for working nonstop across multiple timezones over the past week to make this happen! (1/12)
I still cannot believe that this has gone from and I saying 1 week ago "wonder how our work on deontology & person perception wld influence persuasion on #COVID19", to data collection, analysis, & pre-print in a week. Phew. Can I sleep now?
This study seems to confound ‘deontology’ with the special obligations we have to family, friend & fellow citizens, such that the results could be interpreted simply as ‘people care more about friends & family than abstract moral principles’
PsyArXiv Preprints | The effectiveness of moral messages on public health behavioral intentions during the COVID-19 pandemic
New research finds that focusing on responsibilities toward family/friends/others may help convince others to adopt behaviors that slow the spread of #COVID19 [email protected], , , , &
Here's something along those lines that just came out. Focused on the efficacy of the message more than individual differences, but maybe a good start?
Helpful tips for communicating w/ families and friends abt the impt of adhering to coronavirus isolation ... focusing on duties and responsibilities to family, friends and fellow citizens may be effective.
Could the metaethics of #COVID19 messaging impact peoples' impressions, attitudes, and responses? 👇 - deontological frame had a few effects - virtue frame had modest effect - people (wrongly) expected utilitarian frame to be most effective (N > 1000)
There are some behavioral scientists already publishing research on hand washing, distancing, etc. 2 examples: Individual differences: Responses to some examples of utilitarian, deontological, and virtue ethics messages:
Hey COVID response communicators, read this new study: The effectiveness of moral messages on public health behavioral intentions during the COVID-19 pandemic. ⁦⁩ ⁦⁩ ⁦⁩ ⁦⁩ ⁦⁩ ⁦
New data on more effective messaging for COVID from lab: E.g., “we all need to stay home right now, however difficult, because it is the right thing to do: is our duty and responsibility to protect our families, friends and fellow citizens.”
Here is a preprint of our first findings