Social care to become lifestyle brand
Social care is to get a new brand identity as the government seeks to reverse the perception that social care is the poor cousin of the NHS.
Social care has been complaining for years about its poor cousin status. What we need is a brand "refresh". Enter Matt Hancock...
If you were worried
was going soft on the government in times of crisis by letting up on the work experience SoS for Health and the other thing then fear not! A fresh instalment of brilliance from his Fragrant Majesty.
And my only very slightly exaggerated account of the source material is here
“Even second-class citizens deserve a first-rate logo.” The magnificent
, on uber-fragrant form