Trader Joe’s Knows Petitions Aren’t Commandments
The company decided not to rebrand its Trader Giotto and Trader José product lines.
A certain crowd think the “Trader Jose”/“Trader Ming”/“Thai Joe” line of products is not a little joke but, well, you know. Trader Joe’s has refused to receive that opinion as a Commandment. Bravo - we need more of this.
Trader Joe’s says “no thank you,” and will survive it, and doesn’t seem to be indulging in victimhood over it. Good for them.
"A great many people seem to think Trader José is just a little joke, rather than a bark of white supremacy,"