Heidi Larson Knows How to Build Trust in Vaccines
For the founder of the Vaccine Confidence Project, squashing viral rumors means building trust — and avoiding the term “anti-vaxxer.”
Jenny Anderson
8d ago
My profile of @ProfHeidiLasron for @NYT - Larson, an anthropologist, has spent 20 years trying to understand vaccine hesitancy, rumours, and humans. “We don’t have a misinformation problem,” she says. “We have a trust problem.”
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Heidi Larson, founder of the Vaccine Confidence Project, has come to see most anti-vaxxers — a term she considers too oppositional — not as uneducated, science-denying individualists but as people with genuine questions and doubts in search of guidance
Great article about Heidi Larson, DGH faculty and founder of the #Vaccine Confidence Project, discussing how squashing viral rumors means building trust — and avoiding the term “anti-vaxxer.”
There are many crucial lessons for public health (and healthcare) professionals in this @nytimes article on @ProfHeidiLarson.
There is so much trust that needs to be (re)built.
“People don’t care about what you know, unless they know that you care.”
I have known and admired @ProfHeidiLarson for many years and loved reading this profile of her and the vital work she and the terrific team @vaccine_trust do to help build confidence around vaccines and discredit false rumors. Please take a moment to read
Vaccine hesitancy is a threat to #GlobalHealth. What can be done to restore confidence?🤔
Must read @nytimes feature on the vital work of @ProfHeidiLarson and @vaccine_trust.
👉 bit.ly/311NMgH
@DrTedros @BillGates @unicefchief @GaviSeth #VaccinesWork #WLGH2020
The VCP has been hard at work developing metrics, documenting stories, & collecting data around what drives & undermines vaccine uptake.
Read this @nytimes feature of our work led by @ProfHeidiLarson for what can be done to restore & build confidence.
Heidi Larson, founder of the Vaccine Confidence Project, has come to see most anti-vaxxers — a term she considers too oppositional — not as uneducated, science-denying individualists but as people with genuine questions and doubts in search of guidance
"The global trend in vaccine uptake is plateauing and in some places declining," Larson says. "If we don’t get on it now, because we didn’t get on it yesterday, and Covid is making it worse, we will be in a mess. Time is running out.”
"Vaccine confidence 'is every bit as important as how effective the vaccine is,' said Daniel Salmon, director of the Institute for Vaccine Safety at @JohnsHopkinsSPH. 'Vaccines don’t save lives. Vaccinations save lives.'"
via @nytimes
Great profile of @ProfHeidiLarson:
the world’s foremost #rumormanager
#COVID19 #ShareVerified @LSHTM
@GaviSeth @kentbuse @gabbystern
With hard data gathered from around the world, Heidi Larson and the Vaccine Confidence Project have shown that what once seemed like the ghost of a problem is something troublingly tangible and real
She Hunts Viral Rumors About Real Viruses: A rumor might have no valid substance, but it communicates a depth of feeling that needs attending, says @ProfHeidiLarson: nytimes.com/2020/10/13/hea… @EFPIA
Terrific profile of @ProfHeidiLarson, founder of the Vaccine Confidence Project at @LSHTM (and @UCBerkeley alum!).
The @nytimes feature describes how Dr. Larson is working w/ Alliance Board Member Praveen Raja at @Facebook to design messages with impact.
With hard data gathered from around the world, Heidi Larson and the Vaccine Confidence Project have shown that what once seemed like the ghost of a problem is something troublingly tangible and real
Heidi Larson Knows How to Build Trust in Vaccines nytimes.com/2020/10/13/hea… via @nytimes
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#vaxnews #vaccines #healthcomm #misinformation #vaccineswork
Heidi Larson Knows How to Build Trust in Vaccines. For the founder of @vaccine_trust, squashing viral rumors means building trust — and avoiding the term “anti-vaxxer,” by @jandersonQZ
nytimes.com/2020/10/13/hea… via @nytimes #Covid19 #antivax #vaccination #infodemic
Gr8 article about Heidi Larson’s fascinating work on trust & confidence in vaccines —> She Hunts Viral Rumors About Real Viruses #covid #VaccinesWork
A marvelous, warm, insightful profile of @ProfHeidiLarson by @jandersonQZ Heidi has done more than any person on earth to understand #vaccine hesitancy.
She Hunts Viral Rumors About Real Viruses
Interesting #scicomm strategy here.
It may not be enough to get social media companies to do more about misinformation. Health care also needs to get its act together to be more transparent/build trust.
nytimes.com/2020/10/13/hea… pic.twitter.com/59DV4t9Odx
“We are in the middle of the biggest pandemic of our lifetime & we don’t have a coherent communication strategy with the public. It’s mind-boggling that we are not focusing on serious investments in demand-side interventions, including trust.” #COVID19
Terrific profile of Heidi Larson, who fights vaccine hesitancy around the globe
Thank you for all your work @ProfHeidiLarson: “Rumors take root in the soil of doubt, and it’s the soil that wants attention. “We don’t have a misinformation problem,” she says. “We have a trust problem.”#COVID19 #vaccines #CommunityImmunity