Pret A Manger Will Try Anything to Survive
The pandemic made the lunch chain’s biggest strength — hundreds of stores in central London — its biggest weakness overnight.
Pret is among the companies forced to reconsider their business as everyone reconsiders personal day-to-day routines. The predicament has forced a successful company to go into survival mode, to figure out what the office lunch is without the office.
The pandemic will prompt even a sandwich shop to become a data business. Buckle up privacy advocates.