"Don’t make statements that are laughably at odds with reality in plain sight, for instance claiming that our pandemic preparedness has been 'world class.'" says this government could serve as a training exercise on how not to communicate
"Far too often advisers have been put up in pandemic press conferences as a human shield for ministers, having to stand in silence while misleading statements are made and unable to contradict them." on how not to communicate in a pandemic
"Messaging should be clear, consistent, and easily understood. The evidence base and rationale for decisions should be shared openly and readily understandable."
Many failings in our pandemic response are really public communication failings. Compared with consistent communications and strategy in other countries, the UK government has fallen far short, observes
Valid points by ⁦⁩ in the ⁦⁩ on how NOT to do public health communication in a pandemic...
Excellent from on the government’s lamentable Covid comms.
David Oliver: How not to do covid-19 comms—copy our government
David Oliver: How not to do covid-19 comms—copy our government
David Oliver: How not to do covid-19 comms—copy our government
David Oliver: How not to do covid-19 comms—copy our government