It's the first major campaign under the interim chief marketing officer Maurice Levy, the chairman of Publicis — the agency that did the creative.
Meghan MorrisScoop with @PatrickCoffee: @WeWork's running a major newspaper ad campaign starting tomorrow in 12 big markets.
It's the first campaign under interim CMO Maurice Levy, the Publicis chairman joined two weeks ago.
Jen Berrent is described by WeWork insiders as a world-class lawyer who helped founder Adam Neumann legally navigate whatever he wanted.
Meghan MorrisThere's been plenty of ink on Adam Neumann – but not about @WeWork's most senior woman.
Get to know Jen Berrent, a "legal mastermind" who earned millions and survived exec shakeups.
WeWorkers - what did we miss? DM me.
The plan will include a new organizational and compensation plan; and financial restructuring that eliminates the need to raise more capital.
Meghan MorrisWeWork's chairman laid out his five-year plan priorities in a memo sent to employees less than an hour ago.
He also said WeWork's fired 13 people for abusing "vendor selection and management processes."
Here's the full memo