“This document should sound global alarm bells that there are growing threats to the integrity of our elections... This is 1984 meets the 21st century.”
Olivia GoldhillSCOOP: A big data company that says it works for the Democrats is using the exact same psychological profiling tactics as Cambridge Analytica.
“This is 1984 meets the 21st century," said one expert who reviewed the internal documents
Olivia GoldhillTHREAD Cambridge Analytica is portrayed as one rogue firm, but their psychological tactics are very much alive—as revealed by internal documents from a global political marketing company
Apps like MyFitnessPal, What to Expect, and Fitness Buddy share your personal information with the likes ofFacebook and Google.
Olivia GoldhillA popular pregnancy app shares how many weeks pregnant you are with google. A sex app tracks your precise location data. And a fitness app shares your BMI bracket. @jkeefe and I intercepted apps to track exactly what data is shared
De-anonymization in practice often means combining multiple databases to extract additional information about the same person.
Olivia GoldhillThis incredible interactive by @zhoyoyo shows the odds of identifying someone from just 6 pieces of hospital record data. Countless data brokers have hundreds, if not thousands of data points on each individual. "Anonymous" data really doesn't mean much
The market for personal data is quietly infiltrating and affecting every aspect of our lives.
Olivia GoldhillData reveals deeply personal secrets. The first article in my data series ties together all the unnerving details on companies tracking you, why data is rarely truly "anonymous", and just what data reveals about our lives