The misinformation-powered right-wing media machine is set to increase its reach whether Trump wins or loses.
Sara FischerEvidence of right-wing media machine growing ahead of election coming into view:
-Right-wing FB pages found to be spewing most election-related disinfo
-Tucker Carlson cable record
-USAGM tearing down VOA firewall
-Joe Rogan bringing Alex Jones to his pod
The company was previously reportedly valued at $800 million after its last round in 2017.
Sara FischerNEW: SimilarWeb has raised $120 million, putting its valuation presumably at over $1 billion
— Digital data and measurement becoming a hotter commodity amid the pandemic as more businesses transition online
The anti-Trump GOP group plots a post-election future of podcasts, TV shows and books.
Sara FischerNEW: @ProjectLincoln is becoming a media business
— It recently signed with UTA to develop Lincoln Media
— It's weighing offers from studios, podcast networks, etc.
— Follows the success of Crooked Media after 2016 election
Story on @axios
"It's definitely a response to the extraordinary propensity for falsehoods," said one professor.
Sara FischerFact-checking goes mainstream in Trump era
— 200% increase in the number of fact-checking orgs that have launched globally since 2016.
— It wasn't long ago that news organizations were skeptical about including fact-checks in everyday reporting.